One commercial involves two women buying the bar from a Convenience store and one of the women instructing the other to wait for the bubbles to melt. They both try it, and remark to one another (their mouths still full of the chocolate), "You feel the bubbles?" "I love the bubbles".
More recently an advert featured American actor Jason Lewis in just a towel explaining how chocolate melts at 37.0 °C (98.6 °F) (body temperature) and that as the bubbles melt it "increases the pleasure...".
These two adverts however were not popular with the male consumers of the chocolate, especially the latter, as the adverts seemed to be aimed at women, a campaign was launched to create a new advert that would appeal to everyone.
A recent commercial from Aero was shot by Ty Evans and Wayne Daly; it consisted of skateboarding through a skate park full of balloons. This advert has become very popular due to its entertainment value and its lack of "gender branding". The song used in this advert is Jackson 5's ABC song.
